We urgently need to reduce the number of cars in our cities and attract residents to adopt active transportation and shared/public transportation.
But public transportation in the United States is confusing -- and buses are the most difficult to understand. It's essential that transit agencies across the country make it easier for people how to use their systems.
With a transit operator shortage resulting in less reliable service and reduced ridership from pre-Covid, transit is certainly facing many challenges. Without engagement efforts to make transit less opaque, it will be impossible to win over new riders.
If someone were to visit (or move to) your city for the first time and didn't know about how to use transit -- would they be able to easily figure it out based on the resources available?
Do bus stops provide information like routes, schedules, and maps?
Is there signage around the city to help prospective riders?
Or is a smartphone required to navigate your transit system?
In the two decades I've relied on transit, I've had the opportunity to talk to hundreds of people who ride transit and also many who consider using transit and I've heard many questions again and again. Transit agencies, transportation departments, office of the mayor -- all of these need to work together to push this information to residents, to visitors, to hotels, convention bureaus.
We must act now to make transit obvious.
25 Questions I've Heard About Transit