Managed recruitment and retention for the Washington Area Bicyclist Association, the premier member cycling advocacy organization for the National Capitol Region.
EFFICIENCY & STREAMLINING
- Developed new communications strategy for 65,000 subscribers, freeing up ~5-7 hours of staff time per week;
- Initiated and conducted audit of inefficient registration & renewal systems and oversaw overhaul of membership department procedures;
- Hired and managed consultants to implement my recommendations: eliminated redundancies and increased efficiency, and saved organization an additional ~20-25 hours in staff time per week;
- Instituted membership requirement for participation in WABA’s popular rides, converting casual supporters into paying members, resulting in hundreds of new members each year;
FUNDRAISING TARGETS
- Planned and orchestrated record-breaking Membership Drive across metro area of DC, Virginia, and Maryland;
- Signed up 550 members and achieved quarterly fundraising targets in a single week;
- Developed Barter Membership Program, a mutually beneficial system which opened membership to all, regardless of ability to pay: supporters could become members through contributions of time and skills;
- Created first system to track volunteer contributions from the Barter Membership Program, enabling WABA to utilize Washington DC’s volunteer pay rate of $38.69/ hour for grant applications.
